Dr. Cedric D. Alford is a distinguished executive with over 30 years of experience in driving revenue growth, digital transformation, and organizational development across various industries. Leveraging his extensive background, Dr. Alford now offers his expertise through fractional executive roles, helping organizations enhance their operational efficiency, marketing strategies, partnership management, and human resources.

Dr. Alford's illustrious career includes significant tenures at leading technology companies such as Pegasystems Inc. and Microsoft Corporation. At Pegasystems, he served as the Global Director of Pega Marketplace, where he led the strategy and business evolution of the marketplace, driving innovation and enhancing the customer and partner experience. Previously, he was the Global Director of Partner Management for Growth Industry Solutions, where he developed global solution strategies and engaged strategic partners to create market-making solutions.

During his time at Microsoft, Dr. Alford held several key positions, including U.S. Director of Regulated Industries / Azure Enterprise Digital Sales. In this role, he led a team focused on Azure customer account acquisition and consumption in regulated industries. He also served as the Director of U.S. Business Applications Partner Recruit Team, where he spearheaded efforts to recruit and support partners in integrating with Microsoft's Business Applications and Power Platform. Additionally, Dr. Alford led global co-selling efforts between Microsoft and Adobe, significantly enhancing the partnership and driving digital transformation for numerous organizations.

Dr. Alford has led over 300 enterprise marketing automation implementations as a principal consultant and held various executive roles, including President, Technical Director, COO, and VP of Sales and Marketing. His broad experience across different sectors has equipped him with a deep understanding of business dynamics and the ability to drive strategic initiatives that deliver measurable results. Under his leadership, over 2000 successful projects have been delivered, showcasing his commitment to excellence and innovation.

In addition to his corporate accomplishments, Dr. Alford is deeply committed to education. He has served as a professor and faculty lead at prestigious institutions, including the Jack Welch Management Institute and Colorado State University Global Campus. His teaching experience spans graduate courses in marketing, business analytics, strategy, and organizational leadership. Dr. Alford's unique combination of academic and professional expertise allows him to bridge the gap between theory and practice, benefiting both students and organizations.

Now, as a fractional executive, Dr. Alford leverages his extensive experience to provide strategic leadership in several key areas:

• Fractional COO: Enhancing operational efficiency, streamlining processes, and driving organizational growth.
• Fractional CMO: Elevating brand presence, optimizing marketing strategies, and accelerating business growth.
• Fractional CPO (Chief Partnerships Officer): Building and managing strategic alliances to expand business reach and create new opportunities.
• Fractional CHRO: Developing talent strategies, enhancing organizational culture, and ensuring effective HR management.

Dr. Alford holds a B.S. in Business Management, an MBA with a specialization in Marketing, and a Doctorate in Management with expertise in Organizational Leadership. He is also an accomplished author and researcher, focusing on women in technology leadership.

With his broad experience and strategic acumen, Dr. Alford continues to drive success and create value for organizations worldwide, now offering his services as a fractional executive to help businesses navigate complex challenges and achieve their goals.

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