Services | Marketing Strategy
XylaWorks is Your Competitive Advantage
XylaWorks research and experience demonstrates that the influence marketing has on the customer has reduced significantly over time, as the customer now has access to an immense range of information and customer commentary that can endorse the company product/service (or not). Even in the recent past, marketers and sales people believed they can 'manage' customers, but today we are in a customer-managed environment.
The role of marketing and sales has changed to one of that needs to deeply understand your chosen customers, better that your competitors, and then learn how to influence the future behaviour of your customers.
XylaWorks has developed and implemented methodologies across marketing and sales teams to deliver sustainable, improved performance. These approaches range from a full customer-centric transformation of the business to the development of sales processes for sales teams to directly grow sales. We have also undertaken customer analytics to identify and coordinate sales campaigns that deliver increased sales.
Whatever your challenge, XylaWorks can help you get better results and return-on-investment from your marketing and sales spend.
Top 3 Secrets for success
- Frequently there is a poor alignment between marketing and sales teams, each with KPI’s that do not encourage collaboration, nor that deliver an improved understanding of your customers
- Understanding how much money to allocate to advertising and how to measure the real profit of campaigns and products
- Focus on better collection and utilisation of data as customer analytics drive both product development and campaign management to build sales.